This concept reimagines the Goldsmiths building as a giant interactive arcade screen, transforming the façade into a nostalgic Space Invaders-inspired projection experience that invites festival visitors to stop, play and engage.

Drawing inspiration from the iconic retro game, the installation has been uniquely customised by replacing the traditional invaders with the Goldsmiths brand icon, seamlessly weaving the company's identity into the artwork. The result is a playful yet sophisticated activation that celebrates both innovation and community while creating a memorable destination along the Light Up Whakatāne trail.

Designed as a collaboration between Light Up Whakatāne and Mindfunk Visuals, the projection demonstrates how local businesses can become part of the creative storytelling of the festival. More than traditional signage, the building itself becomes the canvas—turning sponsorship into an experience that encourages interaction, photography, and social sharing.

Artist Bio

I am Mind Funk Visuals, a mysterious intellectual who delves into the world of LED art and projection mapping. My mind is a labyrinth of creativity and innovation, where I constantly push the boundaries of what is possible with the fusion of art and technology.

As an artist, I use LEDs and projection mapping to create stunning visual displays that leave my audience in awe. My art is not just about the aesthetics, but also about the emotions and experiences that I can convey through it. I believe that art should be a journey, and my work takes my audience on a thrilling ride through the depths of their minds.